Social commentator Prue MacSween says Facebook founder Mark Zuckerberg “thinks he’s invincible”, but the ban on Australian news will leave his business model “stuffed”.

It comes after Facebook implemented a ban on Australian news amid growing hostilities over the federal government’s media bargaining code.

Ms MacSween told Sky News host Peta Credlin she believes Mr Zuckerberg is the kind of guy who “thinks he knows it all”.

“He’s had incredible power, he’s got incredible power through money and through manipulation, I just think he believes he’s invincible,” she said.

“He will never – I believe – be able to recover from this, and his business model is stuffed.”