Richard Seymour, product designer The X-factor. It’s not just aesthetics. It’s understanding your market. Who’s going to buy a specific product? From kettles to cars, it’s vital to place technology and design on an equal footing. And don’t forget environment. What appeals in Austria may be a total turn-off in Tunisia. In Designing Dream Machines, British design company Seymour & Powell share the tricks of their trade, from small but ingenious beginnings such as cordless kettles, to recent developments in motorcycles and a new, revolutionary idea. Through an exciting brainstorming session, something materialises which is ingenious, elegant, and solves kitchen problems so basic most of us would never consider confronting them. A great idea, but the trick is getting it to work…
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